This Hispanic Heritage Month, the Cesar Chavez Foundation is proud to launch We Are Winning: A Revolution of Mind + Heart – a storytelling campaign rooted in culture, community, and action. This campaign spotlights people-centered stories that remind us of our power, courage, compassion, and the everyday revolutionary acts that move our communities forward.
Celia Martínez, behind the scenes of her interview, holding a Chavez Legacy Award and her book of poetry.
At the heart of this campaign are voices like Celia Martínez, a Yale graduate, content creator, and published Mexican-American bilingual poet who has built a platform that amplifies voices too often overlooked. Her poetry illuminates our struggles, celebrates the beauty of our traditions, and honors the achievements we continue to reach – even in the face of adversity.
Celia began writing poetry as a form of self-expression, and when she started sharing her work online, she realized how deeply people resonated with her words. She committed to making her poetry public so that others could “hear their own experiences through poems.” In doing so, she has touched millions, resonating across generations and offering strength in difficult times.
Her journey is deeply rooted in the movement’s legacy. Her mother, aunts, and uncles marched with the United Farm Workers and brought supplies to those incarcerated for the cause, including Cesar Chavez himself in the 1970s. Inspired by this legacy of solidarity, Celia uses her voice not only for herself but for others who may not be able to speak in times of adversity.
At the Cesar Chavez Foundation, we embody the same spirit through our collection of social enterprises designed to support working families in their pursuit of a more just and equitable society. As Cesar Chavez envisioned, the transformation that began in the fields continues today, carried forward by the next generation in their fight for equity in education, housing, and beyond.
Celia continues to win by creating inclusive, representative spaces where others feel seen. Her journey shows that authenticity, courage, and storytelling can spark lasting change.
Celia’s story is just the beginning. Through We Are Winning: A Revolution of Mind + Heart, the Cesar Chavez Foundation will spotlight young leaders, educators, community members, and CCF staff whose voices carry this legacy forward. Together, we honor our roots and celebrate the revolution of mind and heart that continues today.
✨ Follow the campaign and share your story using #WeAreWinning. Together, we continue to win through love, culture, and action.