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Tag: Latino Community

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  • Cesar Chavez Foundation > Latino Community
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We Are Winning When Our Stories Take the Stage

November 18, 2025, by CCF

A Special Edition for National Playwright Month

In celebration of National Playwright Month, we’re spotlighting a storyteller who has transformed the stage — and the world beyond it. Josefina López has made an extraordinary impact on theater and film, giving voice to those often overlooked and paving the way for Latinos to access and thrive in the arts. 

Through her leadership at CASA 0101, a cornerstone of the Boyle Heights community, Josefina has created a space where Latinos can share their stories and bring their creativity to life. Her groundbreaking work — from Real Women Have Curves to countless original plays — has broken barriers and shown the world the richness and resilience of Latino identity.

From stage play to acclaimed film to Broadway musical, Real Women Have Curves continues to inspire audiences across generations. Josefina’s stories remind us that we are winning — in the roles we play, in the art we create, and in the lasting impact we make on the world. 

We had the privilege of speaking with Josefina for this special edition. Read her insights and reflections below.

Eléctrico by Josefina López, directed by Corky Dominguez, lights up the stage at CASA 0101 Theatre. (Photo by Steve Moyer)

When authentic Latino experiences are amplified, our communities feel seen. You’ve likely received powerful feedback over the years. Can you share a moment or a story that deeply moved you or reaffirmed your purpose as a writer?

I had a white lady with her two young daughters come up to me with tears in her eyes, thanking me for writing Real Women Have Curves. She had just watched the musical version and was blown away by how much she learned about undocumented people and Latino culture.  

She was so grateful her daughters got to see the musical and had so many questions and wanted to learn more about the plight of undocumented people.  

She had never witnessed a piece of theater that changed her life like my show had done. We both cried together, connecting as human beings. We were no longer separate but human beings having compassion for one another. 

Your play Real Women Have Curves has had over 100 productions, and your other works have been staged hundreds of times. Why do your stories continue to resonate so profoundly with audiences across generations?

Although Latinos are the majority in California, we are made to feel invisible by the constant disregard for our presence, our contribution to the economy, and the lack of representation. We are so hungry to see ourselves and our stories. I capture authentic portraits of Latinos and Chicanos so that audiences are touched by my ability to capture the dignity and beauty of our community. I also portray the resiliency of our people and use humor to display our courage and joy.  

CASA 0101 has become a cultural home for the community in Boyle Heights. Looking back, what are some of the wins you’re most proud of in sustaining and growing this theater?

I am proud to be the first theater company to present the first play performed in English, Spanish, and American Sign Language, the first Latino LGBTQ Theater Festival in the U.S., and the first theater program in the U.S. to train Latinas to write, direct, and produce plays. We have given the first acting opportunities to the most Latino actors in Los Angeles.  

For 25 years, we have taught playwriting and have mentored the most Latino playwrights in Los Angeles.

Josefina López takes a selfie in front of her iconic play, “Real Women Have Curves,” in New York.

What advice would you give to young writers and creatives from similar backgrounds, especially those who, like you, started as Dreamers or undocumented immigrants? 

You are special because your immigrant drive is what makes this country the most successful and innovative. Remember that Latino immigrants are among the most successful immigrants in the history of this country, thanks to our incredible work ethic, dignity, and ability to see opportunities where others don’t.  

I always remind myself that the success I’ve had typically takes three to four generations, but I achieved it in one because I grew tired of complaining about the lack of opportunities. I decided to create those opportunities for others. When you take a stand for others, you instantly gain the courage to take bigger risks and be bolder because you know the strides you make are not just for you but for all of your community, and that generosity of spirit is always rewarded by the Creator.

Cesar Chavez inspired generations to take action, and El Teatro Campesino carried that vision onto the stage through art and activism. How have the roots of Teatro Campesino and Cesar’s legacy shaped your work as both a playwright and activist?

When I learned about Luis Valdez using theater to change people’s minds and empower farm workers, I was moved by the power of truth in action. I learned how theater could help outsiders understand and sympathize with farm workers, and how the farm workers could see their plight as something universal, removing the shame of being a working-class person who understood they were being exploited and not to blame.  

Luis Valdez’s work paved the path for me to see that I, too, could be a Playwright and I, too, could tell the stories of Latinos, women, and the undocumented.  After watching Valdez’s I Don’t Have to Show You No Stinking Badges when I was 17, I was blown away by his message. I decided to devote my life to continuing his message and creating theater from our perspective, de-centering white men and their stories, which frame us as small and insignificant. I became aware of the plight of our people and realized that I needed to highlight the power and importance of women in our stories.  

In your experience, how can local theater be used for healing, empowerment, and activism in Latino communities?

Theater teaches you that when we speak the truth and have others witness it, we liberate ourselves from shame, and the forces trying to oppress us no longer have power over us. It also shows you how in community, everything can be healed and transformed, because community is what everyone needs and wants to overcome any problem or challenge in life. Theater is a sacred space where we all take on the issues, pain, and suffering of a fellow human being, and we learn empathy. We bond and reconnect with our humanity and spirit. Through that sacred connection, we can become vulnerable enough to see a new possibility for a problem that we felt powerless to overcome.  

The We Are Winning campaign celebrates progress in education, housing, media, and culture. In your words, how has theater served as a form of resistance and a catalyst for change—and what does “winning” look like in the arts today?

The official poster for Real Women Have Curves – Josefina López’s iconic play that continues to inspire audiences and uplift Latino voices.

Winning means that Latinx and women’s stories created by women and Latinx are celebrated on our stages year-round. We win when we make our community the protagonist of all our stories, reminding ourselves that we are the heroes and heroines of our story, as well as the story of California and this country. When we share stories about our Latinx community and women overcoming obstacles and achieving success, we demonstrate to the world that ¡Si Se Pudo! 

Josefina López reminds us that storytelling is more than art — it’s activism, healing, and a declaration of presence. Her work, and the many voices she has uplifted, demonstrate how theater can spark empathy, inspire change, and reclaim narratives that are often silenced, reflected with dignity and pride.

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Chavez Media’s Radio Campesina Combats Election Misinformation in the Latino Community

October 31, 2024, by CCF

Source: Caitlin O’Hara/for NPR

In 1983, Cesar Chavez founded Radio Campesina to inform, entertain, and inspire Latino communities and working families, laying the foundation for what is now known as Chavez Media.

Major outlets like the Associated Press and NPR have recognized Chavez Media for its work combating election misinformation and mobilizing voters through Radio Campesina, a station serving the Latino community, and this election season, Radio Campesina aimed to address voting misinformation and promote civic engagement.

We spoke with Maria Barquinn about how Chavez Media embodies Cesar Chavez’s legacy by advocating for social justice and empowering Latino communities through authentic, community-centered content and the importance of being informed and engaged during the 2024 election.

1. How does Cesar Chavez’s legacy impact and guide the work of Chavez Media and its programs?

By serving as the foundation of its mission and values. His dedication to social justice, the empowerment of farmworkers, and the advocacy for Latino communities is at the heart of Chavez Media’s approach. This media organization aims to uplift and support underserved communities by providing a platform for Latino voices, promoting education, and fostering community engagement through culturally relevant content.

Chavez Media channels Cesar’s dignity, equality, and collective action principles into its programming and services, ensuring that its media, radio, and digital platforms advocate for fairness, worker’s rights, and social progress. By focusing on issues that resonate with the Latino community—like immigration, labor rights, and access to resources—Chavez Media keeps the spirit of Cesar Chavez alive, working to inspire change and empower future generations through media and communication.

2. How does Chavez Media build trust with the Latino community in an era of widespread misinformation?

We build trust with the Latino community by adhering to authenticity, transparency, and community-centered content creation principles.

We focus on creating content and fulfilling needs that resonate with the lived experiences of the Latino community. By focusing on the areas that have the most significant impact on the day-to-day lives of today’s Latinos, we ensure that how we do so is relatable and trustworthy. This relevance creates a strong connection with the audience, fostering trust. We also foster close ties with the communities we serve by actively engaging in local events and responding to and highlighting stories that matter most to the people. This grassroots approach helps the community feel seen, heard, and respected.

We deliver our messages through well-known, trusted voices from the Latino community—radio hosts, influencers, and leaders who have built credibility over time. These figures, who are often long-time advocates for the community, help strengthen the bond between the audience and our platforms.

In an era of misinformation, Chavez Media prioritizes fact-based reporting and clear messaging. We hold ourselves to a standard that, as members of the general public, we would hold any other media outlet to. We strive to provide accurate, vetted information and encourage media literacy within our audiences, equipping them with the know-how on how to distinguish between trustworthy and misleading sources. Also, by collaborating with non-profits, advocacy groups, and trusted local organizations that have a long-standing relationship with the community, Chavez Media reinforces its commitment to the public good, further enhancing our credibility.

Through these efforts, Chavez Media stands out as a reliable source of information, entertainment, and advocacy for the Latino community, positioning itself as a pillar of trust amidst the noise of misinformation.

3. What advice do you give your audience when it comes to the 2024 election?

As we approach the 2024 election, it’s more important than ever for our community to be informed and proactive. Our advice is to take the time to thoroughly understand the candidates and their policies, focusing on how they directly affect you and your loved ones. Use trustworthy sources to verify any information, especially given the prevalence of misinformation.

It’s also crucial to ensure that you know the important deadlines to vote and that your registration is up to date. Each state has different rules, so knowing your voting options—whether voting in person, by mail, or early—is key to making sure your voice is heard. Once you’re prepared, encourage your family and friends to do the same, engaging them in discussions about the importance of voting and what’s at stake in this election.

Beyond casting your vote, remember that this election shapes the long-term future of our communities. Issues like immigration, healthcare, and women’s freedoms are on the line, so it’s vital to vote for candidates who will fight for what matters most to us. And after election day, stay engaged. Our involvement doesn’t stop at the polls; it continues by holding leaders accountable and advocating for the change we want to see. Your vote is your voice, and together, we can make a real difference in 2024.

Dive into the captivating world of Radio Campesina, featured in the acclaimed PBS documentary series VOCES. Click the link below to join the journey! To learn more about Chavez Media and its mission to create products and services that uplift the stories and voices of the communities it serves, visit chavezmedia.com

Press Inquiries:

Suzy Silvestre

Director of Strategic Communications

ssilvestre@chavezfoundation.org

 

Marc Grossman

Spokesperson

mgrossman@chavezfoundation.org

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