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Tag: Grand Opening Ceremony

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  • Cesar Chavez Foundation > Grand Opening Ceremony
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Celebrating the Grand Opening of Vista de J.J. Rodriguez in Montebello, Calif

June 26, 2025, by CCF

James Rodriguez, son of the late J.J. Rodriguez, speaks to the crowd during the grand opening of J.J. Vista Rodriguez.

Our community came together to celebrate the grand opening of Vista de J.J. Rodriguez, a new affordable housing development in Montebello, California. This vibrant community includes 63 homes dedicated to low-income families, along with supportive services specifically designed for survivors of domestic violence.

Rooted in Cesar Chavez’s belief that people’s needs extend beyond the workplace, the Chavez Foundation remains committed to the idea that safe, stable housing is a basic human right. The Chavez Foundation’s Housing and Economic Development Fund works to create high-quality, affordable housing opportunities that are critically needed across the country. In partnership with The People Concern, one of Los Angeles County’s largest social services agencies, residents have access to support that empowers them to heal, rebuild, and thrive.

“Our affordable housing developments cultivate a sense of community and help residents to succeed on all fronts through dedicated community service initiatives,” shared Chavez Foundation President Manuel Bernal. Vista de J.J. Rodriguez will include a Sí Se Puede Learning Center, the foundation’s flagship after-school program, as well as multi-use community spaces and a playground to support family life and neighborhood connection.

Aerial view of the J.J. Vista Rodriguez affordable housing community in Montebello, CA.

This new development honors the legacy of J.J. Rodriguez, a pioneering community leader and key figure in the Chicano civil rights movement. In 1928, Rodriguez began organizing workers at the City of Vernon packing houses, eventually leading to their successful unionization. He served as president of the Los Angeles County Federation of Labor and the Community Service Organization, where he worked closely with Cesar Chavez in the 1950s. Upon Rodriguez’s passing in 1991, Chavez eulogized him as a “pioneering trade unionist who fought many early battles of the Chicano movement.” His legacy continues to inspire communities throughout Los Angeles and beyond.

This 43-million-dollar project came to life through the support of strategic partners, including the Los Angeles County Development Authority, the California Department of Housing and Community Development’s Infill Infrastructure Grant Program, the City of Montebello, City National Bank, the San Gabriel Valley Regional Housing Trust, and PNC Bank. We are proud to collaborate with organizations that share our commitment to equity and opportunity.

We remain dedicated to Cesar’s vision and work to provide opportunities that can transform people’s lives and create lasting, ongoing change for generations to come.

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Resident Impact Stories: The Martinez Family’s Journey to Plaza Ortiz

June 25, 2024, by Vanessa Gonzalez

Plaza Ysabel “Mac” Ortiz II is CCF’s second project in the City of El Monte and honors 19-year-old native of El Monte killed during the Korean War. In 2019, he was posthumously awarded the Purple Heart.

Plaza Ysabel “Mac” Ortiz II provides 53 units of 100% affordable housing and community services, including a Si Se Puede Learning Center, Chavez Foundation’s flagship afterschool program for K-5 students, residential services spaces, a recreational meeting space, and conference and meeting rooms.

Marlee Martinez, who grew up in El Monte and has recently returned from the high desert, now lives in Plaza Ortiz II. She shares how relocating to Plaza Ortiz has significantly transformed her life and her family’s.

In her own words:

“Living in Plaza Ortiz has positively changed my family’s life. Our new home has brought us closer together and provided great educational and healthcare opportunities. The community is welcoming, and the secure apartments give us peace of mind. Having my mother close by has been a great support. Moving here has allowed me to focus on my studies and has brought us new opportunities and support. I highly recommend Plaza Ortiz to anyone looking for a welcoming community, better educational opportunities, and improved healthcare access.”

Watch the video below to hear from Marlee and learn how the Chavez Foundation inspires and transforms communities through affordable housing.

Press Inquiries:

Suzy Silvestre

Director of Strategic Communications

ssilvestre@chavezfoundation.org

 

Marc Grossman

Spokesperson

mgrossman@chavezfoundation.org

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