For more than 40 years, Radio Campesina has been the voice of the community—delivering trusted news, empowering stories, and hope on the airwaves.
Radio Campesina has long been an anchor in the community, delivering trusted information and sparking vital conversations over the airwaves. Founded by Cesar Chavez in 1983, Radio Campesina was created to unite Latinos and working families, giving farmworkers a platform where their voices could be heard. That legacy lives on today through Chavez Media, which owns and operates nine radio stations across Arizona, California, Nevada, and Georgia and continues to inform, uplift, and entertain millions of listeners each month—staying true to its mission of inspiring and empowering communities.
Chavez Media has long welcomed influential voice, from rising musical talents to cultural icons like Los Tigres del Norte, and even hosted an interview with former President Biden. Each guest adds to the spirit of connection, reminding our listeners that their dreams are within reach and their life goals are achievable and attainable. At the heart of Chavez Media’s mission is a deep commitment to listening to and serving the community.
An enduring community advocate is Roberto De La Rosa, Chavez Foundation Board Member and Executive Director of the Organization for the Legal Advancement of Raza (O.L.A. Raza). A UC Hastings Law graduate, Roberto has supported the community since the earliest days of Radio Campesina, working alongside Cesar Chavez. Today, he continues that legacy by providing immigrant rights education and resources during weekly call-in segments. As a founder of O.L.A., he works tirelessly to provide guidance, educational resources, and essential services that help immigrants, underserved students, and low-income families navigate the legal system.
The Chavez Media team also remains socially engaged in creating spaces where the community eagerly comes together. Through initiatives like Cuadrilla de la Semana, Rodeo Nights, and Jaripeo Bailes, they connect with the people they serve while providing essential resources. For decades, they have helped their listeners navigate through issues that affect the Latino community, including immigration reform, voter rights, and educational barriers. By offering expert advice, listeners have a trusted source to rely on.
As the community has faced evolving challenges, Chavez Media has remained a steady and trusted presence. Content Producer Osvaldo recalls the intensity of the 2024 election season, when key ballot measures greatly impacted the Latino community. One caller, overwhelmed and in tears, asked, “What are we going to do? How are they going to help us?” Osvaldo remembers how “that sense of belonging that people have with the radio station [isn’t] seen with other media outlets.” It’s a powerful reminder of the responsibility the team holds and the lasting importance of their work.
Through changing times, platforms, and issues, Chavez Media continues to fulfill its mission: to uplift and inspire. From the beginning, the dedication has remained and continues to be rooted in responding to the needs of the people.