Inspired by Cesar Chavez’s legacy, the annual 2025 Cesar Chavez Legacy Awards united leaders from across the country at BMO Stadium for a powerful evening of unity and recognition. Individuals from business, labor, government, and education celebrated those advancing Cesar’s mission of empowering communities and championing justice for all.
This year’s remarkable honorees included Dr. George L. Pla, Patty Rodriguez, and Jimmy Humilde, who have each made a distinct and lasting impact on the community.
The Cesar Chavez Legacy Awards at BMO Stadium on May 29, 2025. Featured Custom Car – Humilde Car Club.
Dr. George L. Pla was honored for his lifetime of public service, entrepreneurship, and civic leadership. In 2023, he received a Presidential Medallion and an Honorary Doctorate Degree from California State University, Los Angeles. He is also an accomplished author, the founder and CEO of Cordoba Corporation, and a member of the Board of Trustees for the California Science Center. Reflecting on Cesar’s legacy during the ceremony, he reminded the audience: “the question we face isn’t whether [Cesar’s] values matter today. It’s whether we have the courage to live up to them.”
Patty Rodriguez, co-founder of Lil’ Libros, is a nationally recognized media producer and entrepreneur. Through her children’s publishing work, she celebrates cultural diversity and bilingual literacy and creates a space for young readers to see themselves reflected in stories.
Paul Chavez, CCF Board Chair, with 2025 Cesar Chavez Legacy Award honorees Patty Rodriguez, Jimmy Humilde, and Dr. George Pla at BMO Stadium.
Jimmy Humilde, co-founder and CEO of Rancho Humilde, helped redefine Latin music by promoting urban Mexican genres. His label has accumulated over 55 billion streams and nearly 10 billion views on YouTube. In 2024, he was named one of the Los Angeles Times’ L.A. Influentials for his cultural contributions. During his CCLA acceptance speech, Jimmy shared, “I didn’t have an entrepreneur I could look up to, being Chicano. We didn’t have that kind of businessman. We didn’t get to see it until later in life. I said, ‘I want to be one of those guys that young Chicanos look up to.’ Gracias a Dios, I am one of those guys.” Jimmy continues to break barriers and pave the way for future generations.
This year’s keynote address was delivered by Elsa Marie Collins, a proud first-generation Latina and social impact strategist and consultant known for her leadership and dedication to equity. As a co-founder of Poderistas and This is About Humanity, Collins uses her platform to amplify voices and foster meaningful change.
We were thrilled to have Annie Gonzalez as this year’s host. A talented producer, actress, and singer from East Los Angeles, she advocates for Latino representation in media. She produced and starred in the Jenni biopic, portraying Jenni Rivera.
Attendees enjoying local food favorites from the Taste of Avenida Cesar Chavez at the Legacy Awards at BMO Stadium.
Throughout the night, guests enjoyed the second annual Taste of Avenida Cesar Chavez, celebrating the rich culinary landscape along Cesar Chavez Avenue. Featured restaurants included Antojitos La Chispita, Churros El Bochito, Brooklyn Ave Pizza Company, La Blanquita, Los Cinco Puntos, La Princessita, and Sammy’s Elotes y Mas. Attendees enjoyed a variety of Los Angeles favorites, such as street dogs and freshly made churros, including an immersive display of beautifully crafted Lowriders, presented by Jimmy Humilde. The evening ended on a high note with a live performance by Boogaloo Assassins.
Notable attendees included Bricia Lopez, a culinary entrepreneur and restaurateur; Narsiso Martinez, a celebrated visual artist known for honoring farmworkers; and Erik Daniel Garcia, a dedicated social activist and content creator. Each guest received a copy of De Colores, a Lil’ Libros publication co-founded by Patty Rodriguez.
The Cesar Chavez Legacy Awards honor individuals dedicated to empowering their communities, showcasing the resilience and determination that embody Cesar’s vision. Their inspiring stories remind us that unity in the pursuit of equity and justice drives lasting change. We thank all our sponsors, particularly our presenting sponsors, Boston Financial and California Resources Corporation, for making this night a success.
