Cesar Chavez Foundation Presents 20th Annual Legacy Awards

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Cesar Chavez Foundation Presents 20th Annual Legacy Awards to famed Chicano artist Carlos Almaraz, CHIRLA Executive Director Angélica Salas, and former pioneering Latino political figure Richard Alatorre

Remarks by Mayor Karen Bass & Attorney General Rob Bonta

Los Angeles – Receiving the Cesar Chavez Foundation’s Cesar Chavez Legacy Awards honoring commitment to community and advocacy on Thursday evening are artist and activist Carlos Almaraz (posthumously), Coalition for Humane Immigrant Rights Executive Director Angélica Salas, and pioneering Latino political figure Richard Alatorre. Los Angeles Mayor Karen Bass will deliver the keynote address and California Attorney General Rob Bonta will make special remarks, all at the historic Millennium Biltmore Hotel in Downtown Los Angeles.

“Each of our honorees genuinely reflect my father’s legacy, spirit, and values,” said Paul F. Chavez, president of the Cesar Chavez Foundation. “Next month marks the 30th anniversary of his passing. So it is fitting that we assemble to honor the recipients of the 2023 Cesar Chavez Legacy Awards.”

Carlos Almaraz was a respected leader of the Chicano arts movement in the 1970s and worked with Cesar Chavez to help inspire farm workers through his art during strikes and boycotts.

Angélica Salas gives voice and self-empowerment to immigrants as executive director of
CHIRLA by ensuring their national movement to achieve reform is led by the people seeking it.

Richard Alatorre played a pivotal role across the Chicano movement—from helping enact the
historic 1975 farm labor law to empowering Latinos politically through legislative

Attorney General Rob Bonta lived as a child at the movement’s La Paz headquarters in Keene, Calif., where his parents labored full-time with the movement and resided near Cesar Chavez’s home. As an assembly member, Bonta’s legislation relating to farm workers—that UFW and CCF supported—created Larry Itliong Day and encouraged the teaching of Filipino Americans’ contribution to the farm worker movement in the schools.

Keynote speaker Mayor Karen Bass continues working for social change by addressing the
challenges facing Los Angeles’ underserved neighborhoods, thereby epitomizing Cesar Chavez’s

Who: Cesar Chavez Foundation President Paul Chavez; National Chavez Center Executive
Director Andres Chavez; CHIRLA Executive Director Angélica Salas; former Assemblymember
and L.A. City Councilmember Richard Alatorre; Elsa Almaraz, widow of artist Carlos Almaraz; Los
Angeles Mayor Karen Bass; California Attorney General Rob Bonta.

What: 2023 Cesar Chavez Legacy Awards Gala.

When: March 23, 2023; press avail from 6 to 7 p.m.

Where: The Millennium Biltmore Hotel, 506 So. Grand Ave., Los Angeles, CA 90071


Cesar Chavez Day Coloring Contest

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Celebrate Cesar Chavez’s legacy by showing off your coloring skills to win a Cesar Chavez “Pick up the Shovel” print by artist Franky Castle sold at the National Chavez Center Store.

To enter, click the graphic below to download the coloring page, print it out, color it in, and share it on Instagram. You must follow our Instagram account @chavezfoundation and tag our account using #ChavezDay23. We encourage you to share what Cesar’s legacy means to you in the post caption.

The contest ends on March 31, 2023, and the winner will be announced on Instagram on April 3, 2023. *The winner will be selected at random.



Cesar Chavez Day Lessons

Learn about Cesar Chavez’s enduring legacy with free lessons from the Chavez Foundation’s Education Fund. Inspired by Cesar’s core values of “Sí Se Puede” and non-violence, the Cesar Chavez Day lessons invite students to learn about transforming their lives and communities. For more information about our full-unit curriculum products, contact

The Education Fund is dedicated to building a just society by educating the hearts and minds of children through culturally responsive, diverse products and services in under-resourced communities.


Lesson Plans





















Join us for the 2023 Cesar Chavez Legacy Awards Gala

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Join us and support the Cesar Chavez Foundation on March 23, 2023, as we collectively gather to make an impact and uphold Cesar’s vision for a brighter future.

Your support through the Cesar Chavez Foundation gala allows us to serve our most vulnerable working families through affordable housing development, education, broadcast communications, and the National Chavez Center, which preserves and promotes the legacy of Cesar Chavez. We can’t do it without you and look forward to seeing you at the Millennium Biltmore Hotel Los Angeles in March!

Are you interested in becoming a sponsor? You can download our sponsorship deck here! For more information, please contact Alexia Valencia at


Fred Ross Jr.’s matchless organizing talents empowered farm and other workers

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Fred Ross Jr.’s matchless organizing talents empowered farm and other workers

It is with profound sadness that the Cesar Chavez Foundation mourns the passing of Fred Ross Jr., whose six-decade-long organizing career empowered poor and oppressed workers to overcome bigotry and exploitation through self-organization and collective action. His wife, Margo Feinberg, who shared his passion for empowering workers and time with family and friends, reported that Fred passed away on the evening of Sunday, November 20, having just celebrated his 75th birthday. The cause of death was pancreatic cancer.

His father, Fred Ross Sr., was a legendary community organizer who Cesar Chavez credited for “training me and inspiring me and being my hero.”

In his eulogy for Fred Ross Sr. in 1992, Cesar said his “deeds live on in the hundreds of organizers he trained and inspired. Not the least of them is his son, Fred Jr., who made his father very proud.” “Fred Ross Jr. was a good shepherd of his father’s legacy,” affirmed Cesar’s son, Cesar Chavez Foundation President Paul F. Chavez. “Part of Fred Jr.’s mission was developing future generations of leaders and organizers among poor and working people—perhaps the greatest thing an organizer can achieve,” Paul Chavez said.

Fred Ross Jr. was born in Long Beach, Calif. in 1947. His mother, Frances Ross, also influenced her son, having pioneered services for the mentally ill. Fred Jr.’s early childhood was in Boyle Heights where his primary language was Spanish.

After graduating from Redwood High School in Marin County and U.C. Berkeley in 1970, Fred joined the United Farm Workers, helping organize that year’s giant Salinas and Santa Maria lettuce and vegetable strikes. In addition to his father, at the UFW Fred Jr. was trained and mentored by Cesar Chavez and Dolores Huerta. The next few years were spent organizing farm worker campaigns in Oregon and Washington state, and leading the boycotts of grapes, lettuce, and E.&J. Gallo wines in the Bay Area.

After taking office in January 1975, California’s new governor, Jerry Brown, was not responding to UFW calls for a farm labor law granting field laborers the rights to organize, vote in union elections, and negotiate with their employers.

So, Fred proposed and spearheaded the UFW’s high-profile march from San Francisco to Gallo’s Modesto headquarters. Nearly 20,000 workers and supporters filled the streets of Modesto on the last day of the trek, March 1, 1975. The next day the UFW got a call from the governor’s office. The following week Cesar Chavez and UFW General Counsel Jerry Cohen met Jerry Brown at his house in Los Angeles’ Hollywood Hills. Fred’s march on Gallo kick-started three months of negotiations producing the historic Agricultural Labor Relations Act. When the first farm elections began that year, Fred directed UFW organizing in the Santa Maria area.

Fred pursued the law, graduating in 1980 from the University of San Francisco Law School and working as a public defender. By 1985, he led Neighbor to Neighbor, turning the national grassroots organization into an effective foreign policy advocacy group challenging the Reagan administration’s murderous Contra War in Nicaragua and its backing of death squads in El Salvador. He used his organizing skills leading the 1987 San Francisco grassroots get-out-the-vote drive electing Nancy Pelosi to Congress.

By 1998, Fred returned to his labor roots by organizing health care and service workers for the Service Employees International Union. In 2009, he began crafting an innovative organizing program for the International Brotherhood of Electrical Workers Local 1245, recruiting, engaging, and training the next generation of organizers from the ranks of its members dedicated to social justice and union solidarity. Fred retired from the union in February 2022.

Fred spent this past year working with filmmaker Ray Telles on a full-length feature documentary about his father, showing how collective action can combat prejudice and greed.

The father, Fred Ross Sr., had remarkable achievements. But perhaps his best legacy was Fred Jr. Colleagues over many decades said Fred Jr.’s organizing talents matched anyone’s, including Cesar and Fred Sr. As with his father, Fred Jr.’s labors were never about himself. He was always about empowering others to believe and indeed know they were responsible for the progress they won. Fred Jr.’s nature was ceaselessly positive; he always thought things could be done.

Fred Ross Jr. is survived by his wife, Margo Feinberg, a union labor lawyer; their two children, Charley and Helen Ross, who were introduced to picket lines as toddlers; brother Bob Ross; sister Julia Ross; and a legion of loving friends and family members and generations of organizers.

In lieu of flowers, the Ross family asks that contributions go to the Fred Ross documentary project. Written condolences to the family may be sent to